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National Repository of Grey Literature

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Corporate identity and its application Jeřábková, Kamila ; Krsek, Libor (advisor) ; Horný, Stanislav (referee) The aim of my bachelor thesis is to create a logo for the Board Game Club of the University of Economics. The methods used to accomplish the goal include an investigating on how to create a successful and working logo and a study of factors which affects it such as the role of symbolism, typography and colors. The work does not just summarize facts about a corporate identity and logo, but is also valuable in creating something that is practical and usable. The first five chapters are theoretical and the last one is practical in which I am applying the gained knowledge on our Board Game Club. Detailed record

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